SOLVING YOUR INTEGRATED MARKETING CHALLENGES IN SPORT, TRAVEL & SCIENCE
PARTNERSHIP ACTIVATION
Bringing sports partnerships to life for over 10 years, I have been fortunate to work with a diverse array of senior technical, sporting, business and political stakeholders. My core offering is to drive a new project with creativity and momentum.
ACCOUNT LEADERSHIP
Requiring an experienced, fresh perspective to give your account team a productive jolt? Whether at a resource-critical period in the year or simply to strengthen team morale, I would be delighted to help spearhead team cohesion and productivity.
DRIVING PR
& SALES
Integrated marketing can be a powerful reputation and sales driver. It's easy to lose sight of that when bogged down in the monotony of daily account management. My project ethos puts sales development at the heart of all client work.
EXPERTISE & SERVICES
360˚ PROJECT MANAGEMENT
Complete management of the project / activation life cycle from conception to execution and reporting.
Personable and professional stakeholder management to ensure delivery on time and on budget.
Staff leadership enabling effective team delivery and employee satisfaction.
brand pr & communications
Program management of amplification strategy across owned, earned and paid media.
Copy for social media, articles, creative briefs, reports and activation tool-kits.
Coordination of designers, photographers, editors and other third party professionals.
CONTENT PRODUCTION
Filming reconnaissance projects.
Short-form social media content production and distribution.
Long-form syndicated content production and distribution.
Full creative planning, shoot / crew management and edit supervision.
business development
Full service partnership sales support including collateral and tools development, lead generation, pitching, negotiation and closing.
Constant focus on prospect bottom-line growth.
Integration of data to support conceptual ideation.
Third party supplier recommendations for tracking and performance.
event production
Conceptual thinking and group sessions.
Preliminary planning, supplier research and negotiation.
Full service operations management and on-site guest experience delivery.
Guest liaison in English and French, plus basic Spanish and German.
FREELANCE CLIENTS
PAST & PRESENT
“Gary is extremely dedicated and excels in finding solutions that suit the specific needs of the customer. I can only be thankful for his support and proactivity, and would recommend him to any company looking for a reliable and trustworthy professional in the sports business space.”
— Gerard Torres, Founder and Lead Instructor, Motorsport Engineer
“I've worked with Gary on several projects in F1 activation and content and he has been a great asset to have in our team. Strategic and visionary in his planning and ideation, Gary has been on top of his deliverables which resulted in impactful delivery of the activations.”
— Azhan Shafriman Hanif, CEO Sepang International Circuit, formerly lead client at PETRONAS Motorsports
